An especially fun project - building the SCHU image from the ground up. A brand will always look distinguished as long as it remains consistent, and to make sure of that I had to have all content ready six months early. If you enjoy house music and want to get more involved you get in touch with SCHU using the contact details pasted right below.
First the brand identity had to be developed. This includes the logo, slogan, business card, letterhead and email signature. Everything a new venture would need to start operating with the right degree of professionalism.
Up next would be content for the venture to announce it's establishment. For that I created the following - a vague post to raise interest follower by a 3-slide carousel, a grimy video to set the tone and finally the contact details for those who want to get involved.
The video isn't posted here but can be found on the SCHU Instagram page by clicking here.
Finally it was time to focus and the artists and their music. The artists announcements were quite simple but to create the template album artwork took quite some time. It had to seeing that every release for at least the next two years would be following that same template.
Here we see 3 of 9 artists and 5 of 14 releases so far. If you'd like to see more you can view it all on Instagram by clicking here.
After this there were several promotional pieces made for the weeks leading up to a release. There were some pretty cool 'teaser videos', promotion for Beatport, countdown to release stories, etc. I've added a few below but it can be seen in-full from the Instagram page mentioned above.
