The Dynasty Collective has arguably been my most consistent client for the past few years. They're good friends of mine and they trust me to do a good job every time. We've worked on many events together and because of them I've had the privilege of working on some really cool high-profile artists. It's always a lot of fun and I hope we'll be working together for many years to come.
I'd like to elaborate on the process of making content for one event and I've chosen one that was rather successful meaning a full-spectrum promotion strategy was implemented. I've chosen our latest event at 'Truth Nightclub' in Johannesburg, South Africa.
This event had a very strong theme and it was important to maintain that theme thought the project. One can immediately notice that everything is made in a square and portrait version for 'posts' and 'stories' respectively. This client requires those two, if another client requests the Facebook cover-size as well, I'll do just that.
The first post (first two in this case) announces the event, location and the entities involved. This is followed by a post to reveal who will be performing on the night. After this was a very succesfull (this time at least) competition carousel. Carousel referring to the 4 images that get placed in one post, typically with consistent design elements between them such to resemble one post split into four.
Lastly are the artist pictures which cause a surge in promotion as each artist puts in a little extra effort because their face is on the image. I always include one or two artists in my portfolio, it'd be too crowded otherwise.
Dynasty and I have worked on 29 events together which has accumulated an enormous amount of content. For this reason I picked a handful of the good pieces for the next album. You can imagine that what was done for one artist was actually done for 15 - 25 artists. Also, I should point out that by best work is with motion graphics, though I'm having a hard time getting them all uploaded to my portfolio. My full portfolio can be made available upon request.
